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Research papers

Simulated test markets

Simulated test markets (STM's) have developed extensively over the last 20 years; geographically, across product categories and at different levels of product development, i.e. from concept board to final marketing mix. Essentially all STM's...

Catalogue: ESOMAR Congress 1988
Authors: Carlos Harding, Bernard Nacher
September 1, 1988
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Citation

Harding and Nacher (1988a, September 01). Simulated test markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/simulated-test-markets-3246